While you need to keep your message short, always include a call to action (CTA). Read more about how text message costs are calculated. Messages that exceed 160 characters or include non-standard characters, such as an emoji, can cause the message size to exceed 160 characters and increase the message cost. Telecommunication companies still enforce these restrictions and charge a fee per message. The original text message specification restricted messages to a certain set of characters and a length of 160 characters. Text messaging was originally pioneered by Nokia.
#Best time to send text campaigns how to#
So, it’s important you understand how to optimize your costs when you send thousands of text messages. While not expensive, there is a per-message fee to send each text message. Typically, anything less than a 50 percent open rate and a 15 percent click rate is considered underperforming.
You can compare your performance against industry-standard benchmarks to see how you perform against industry averages. You can then use the data from opens, clicks and opt-outs to finetune future messages. Just as you would with an email campaign, you want to track the open and click rates of your text messages. (scheduled for the timezone of the recipient, of course). We recommend scheduling messages Tuesday through Thursday between the hours of 10 a.m. That means that early mornings or the end of the workday (like 4 to 7 p.m.) aren’t typically very good times.
And unlike emails, you ideally want the message delivered at a point in time where the recipient can take action. Similar to email, Mondays typically have a lower response rate. Once you craft the perfect text message, think about when it makes the most sense for your recipient to receive it. That approach helps cut through the noise for many people. It’s easy to find services that send thousands of text messages to a list of your customers’ mobile numbers.īut what can make text message marketing even more effective is when each message is personalized for the recipient.įor example, with DailyStory, you can send an event reminder that includes the first name for every customer you’re reaching. You then deliver these two versions to two audiences (of about the same size) and analyze which one performed better over a specific period of time.Įach medium you test will deliver different results. We recommend segmenting your audience and then A/B testing different channels (email, text messaging, push alerts, etc.).Īn “A/B test” is when you create two different versions of one piece of content, with changes to a single variable. Generally speaking, you’ll have much more success with text messaging campaigns that target millennials (people born roughly between 19) than you will with emails. Then, you can craft specific and targeted messages for each group. The most effective campaigns use segmentation to categorize the audience into related groups.įor example, depending upon the data you have for your audience, you can create segments by age, time zone, type of customer, etc.
The most common opt-out option for text messages is by replying with “STOP.” 2. For example, Subway offers coupons for discounts each week, but you have to opt-in to receive them.Īnd while agreeing to receive text messages should be easy, so should opting out of them.
#Best time to send text campaigns free#
You can obtain this permission when a new customer signs up or agrees to an offer.įor example, several of our customers provide an opt-in for customers when they attend a class or take part in a free service.Īn easy way to opt potential customers in is with an offer.
To send a text message, you must have permission. So, how do you effectively use text messaging as part of your digital marketing? Here are eight tips and recommendations for effective text messaging campaigns. Unlike emails that tend to be long and easy to ignore, it’s difficult to ignore a text. Text messages are direct, short and immediate.
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